Determine the undertone
The iMatch™ Foundation Shade Finder categorises women into three different undertones:
Warm – a golden or olive cast to the skin. Neutral – beige tones, neither too pink or golden.
Cool – a pink or rosy cast to the skin.
Find your perfect shade
The unique iMatch™ Shade Finder Tool matches your facial skin tone to one of six different shade levels. By doing this, it expertly identifies your perfect shade – the biggest factor when it comes to finding your ideal foundation.
Choose the Estée Lauder formula
Next, the Estée Lauder Beauty Advisor will listen to your skin concerns and preferred foundation texture. If your skin is dry, for example, you’ll be recommended a more moisturising formula, and if skin is oily, an oil-free foundation will be suggested. You can also choose from a comprehensive menu of formulas: long-wear, mineral, antioxidant, lifting and firming, sheer coverage and more. Finally, the right powder and concealer will be suggested to give your foundation the perfect finishing touch.
